About

I am fluent in three languages: English, Brand, and Strategy.

When I’m not leading strategy and brand projects for B2B and B2C businesses at Fuzzco, I’m up-keeping a home with foster pups and a garden. Travel is essential to my wellbeing - whether a larger adventure to Europe or South America, or a weekend getaway to the Blue Ridge Mountains.

Skills

Those closest to me describe me as a hyper-creative leader.

Personal Qualities: Excellent communicator, Team builder, Quick-footed, Highly creative, Adaptive, Entrepreneurial.

Proficiencies: Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom, Premiere Pro, After Effects), G Suite and Microsoft Office, Figma, Klaviyo, Mailchimp, Notion.

CV

Erica Kelly | Brand Strategist

CLIENT DIRECTOR, STRATEGIST | FUZZCO | REMOTE September 2023 - Current

  • Lead strategic planning, brand positioning, and insight-driven campaigns, integrating brand, media, and consumer research to drive compelling creative execution.

  • Partner with executive leadership and cross-functional teams to align creative and business objectives, shaping high-impact strategies for global brands.

  • Develop and oversee research-backed insights, ensuring a data-driven approach to storytelling, brand platforms, and campaign execution.

  • Drive over $4m in new business development and thought leadership, contributing to agency marketing, case studies, and industry conversations.

  • Notable clients include: Dropbox, Notion, Amazon

    HEAD OF BRAND & STRATEGY, CO-FOUNDER | FLOURISH COLLABORATIVE | SAVANNAH, GA April 2015 - September 2023

  • Head of brand and marketing for over 200+ B2B and B2C businesses and $250k average annual revenue.

  • Leader of brand strategy and design, integrated marketing plans, community, and business growth.

  • Increases revenue, brand awareness, and consumer trust through cross-platform brand strategies.

  • Manages large teams to exceed client expectations and foster positivity under challenges and deadlines.

  • Driving an average of $190k annual revenue through email marketing alone for a major salon equipment company.

  • Increasing content impressions by 407% within a six-month period for a globally recognized hotel.

  • Developing brand messaging and identity design for over 200+ companies within a seven year period.

  • Notable clients include: Xeris Pharmaceuticals, JW Marriott, Savannah Bee Company, Buy-Rite Beauty

MARKETING CONTENT MANAGER | LUCKY SAVANNAH VACATION RENTALS | SAVANNAH, GA March 2017 - March 2018

  • Leader of organic marketing, content strategy and design, and growth as the sole marketing employee.

  • Collaborates closely with ownership and sales to meet quarterly revenue goals.

  • Implement optimized customer journeys to improve guest experience and increase revenue.

  • Develop and execute print and digital promotion for marketing campaigns, including partner marketing.

  • Present quarterly marketing analytics to identify key insights and develop creative solutions.

SALES AND MARKETING MANAGER | LUCKY SAVANNAH VACATION RENTALS | SAVANNAH, GA November 2016 - March 2017

  • Manage a team of 6 sales and customer service representatives.

  • Oversee both internal and customer-facing correspondence methods and language.

  • Develop content and marketing strategies to increase bookings and brand awareness.

INTERIOR DESIGNER | RETHINK DESIGN STUDIO | SAVANNAH, GA May 2012 - February 2016

  • Aid in the design and construction management of high-end residential and commercial interiors.

  • Create client-facing presentations to pitch concept, design, and budget.

  • Optimize and maintain the company’s web presence and editorial content.

EDUCATION
B.F.A. INTERIOR DESIGN | SAVANNAH COLLEGE OF ART & DESIGN (SCAD) | SAVANNAH, GA 2008 - 2012

  • IIDA Savannah Student Chapter