Creative Brief

Lead the full brand development and launch campaign content for West House, a multi-use art gallery and event space. The client needed a brand persona that was both approachable to young artists and challenging to the art world’s stats quo of how a gallery operates.

Tasks Included
- Designing the brand identity.
- Developing brand language and tone through marketing copy.
- Crafting a social launch campaign.
- Directing a photo and video team for promotional assets.