Brand & Marketing Strategy, Creative Direction, Digital Marketing Management
Runner’s High Coffee Co.
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Client Brief
Act and manage a team of creatives as Creative Director to elevate the existing brand perception and bring brand consistency across channels through the development of content, messaging, and overarching brand strategy.
Tasks Included
- Developing a master omni-channel content strategy.
- Creating and managing a master content calendar.
- Delegating creative direction to a photographer and videographer.
- Managing talent and directing content on-site.
- Designing engaging content for social media and email marketing.
- Creating New Customer and New Subscriber email journeys.
- Maintaining active social media and digital marketing presence.
- Assessing paid advertising performance and pivoting as needed.
