Social Media Management, Email Marketing, Advertising Design
Buy-Rite Beauty
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Client Brief
Fully manage the social media and email marketing platforms based on a master content calendar, working closely with Vice President and Director of eCommerce to meet quarterly performance goals.
- Successfully grew Instagram followers by 197% over three years.
- Generated $190k in average annual revenue through email marketing alone.
- Designed their first 47-page digital catalog.
Tasks Included
- Developing a master omni-channel content strategy.
- Creating and managing a master content calendar.
- Deploying bi-weekly email campaigns to over 40k subscribers.
- Producing quarterly analytics documents.
- Designing engaging content for social media and email marketing.
- Maintaining active social media presence.
- Designing paid advertising and PPC ads as needed.
